Recently, the 6th China International Symposium on Green Laboratory Technology and the 3rd Shandong Laboratory Construction Forum & Exhibition grandly opened. Invited to participate, Guangsheng Technology Wuxi Co., Ltd. showcased core hazardous chemical storage products and intelligent chemical reagent management cabinets at the event.
Meanwhile, the company's general manager delivered a speech titled How Enterprises Excel at Video Marketing in the Short Video Era. Drawing on practical experience, he explored new brand promotion approaches and won high recognition from attendees.
Centering on innovating green analytical technologies and building a new model of zero-carbon laboratories, the event gathered leading enterprises, experts and scholars. Focusing on cutting-edge fields including laboratory construction, safety management and green development, it stands as a prestigious influential industry event in East China.
We presented core intelligent reagent management cabinets, fully demonstrating our technological strength and professional solutions for hazardous chemical safety control and intelligent storage in laboratories.
Equipped with a full-process reagent management system, Guangsheng Technology adheres to its commitment to reliable hazardous chemical storage. We safeguard laboratory safety with high-quality products, and deliver efficient, compliant and intelligent integrated storage solutions, drawing numerous guests for on-site consultations and in-depth business discussions.
During the exhibition, the general manager delivered a themed speech on corporate video marketing in the short video era. Combining entrepreneurial experience and brand practices, he analyzed the fundamental logic and practical skills of short video promotion.
Reviewing the brand's growth journey, he shared the original intention of stepping into short video marketing. Beyond traditional offline promotion and industry exhibitions, short videos serve as a new channel for industrial enterprises to expand influence and acquire clients. From initial clueless content creation to targeted content addressing customer demands, the company has gradually formed customized short video operation strategies tailored for the laboratory safety sector.
Addressing common pain points of corporate video marketing in the industry, the general manager put forward core viewpoints: short video marketing focuses on understanding customer demands rather than merely displaying product specifications. Many enterprises only pile up functions and technical data, resulting in self-centered content with poor views and conversion rates. Effective content should step beyond products, target user pain points, and deliver problem-solving content from the perspective of users, purchasers and laboratory managers.
He also shared key practical tips:
Prioritize pain points over selling points. Avoid simple parameter display, and create content centered on hazardous chemical management difficulties, compliance issues and safety risks to meet actual demands.
Build trust through authentic presentation. Industrial clients value genuineness. Present real scenarios, cases and solutions to build closer connections.
Stick to long-term vertical content creation. Marketing success cannot be achieved overnight. Persistent content output helps accumulate industrial reputation and targeted customers.
Realize closed-loop marketing via interaction and conversion. Engage with comments and private messages to convert traffic into potential clients.
The accessible and practical sharing combined genuine entrepreneurial insights and actionable strategies, bringing fresh marketing ideas to all attendees and winning continuous applause.
The exhibition participation and keynote sharing serve as vital opportunities to connect with the industry and empower peers. Going forward, the company will further delve into hazardous chemical safe storage for laboratories and consolidate safety barriers through technological innovation. It will also keep exploring new marketing modes like short videos to expand brand influence. Adopting younger and diversified communication approaches, we aim to gain wider recognition and trust. We will join hands with industry partners to build safe, eco-friendly and intelligent modern laboratories.
